Help with Campaign

For anyone out there who DMs, I want to know if you have ideas on how to make a serial campaign heavily focused on role playing rather than combat. Please help?

I'd suggest watching Acquisitions Incorporated's C-Team game if you have time, as that is far more story-based than combat based (and it's DM'ed by Jerry freakin' Horkins!). Other than that, I have no real advice to give, but it seems you've been waiting for a while.

I have come to realize it's "Holkins." He does this gag every show where he says his name wrong, and it's been stuck in my head.