I was actually considering using Arctic fox last time. Literally my only issue is that they have less color range, but I have heard good things otherwise.
Splat sucks, but I tried their "for dark hair" red my first time ever dyeing my hair so I wouldn't have to lighten. Barely did everything, and they dye was very messy and liquidy. Some people do use it because it's cheaper, but for a few dollars more you can get better dye.
Manic panic has soooo many colors and it's cream dye. Plus their bleach is good quality. Not sure what issues there are with it, since I've only used it once and that went well. I'm using it again because I still have half a jar left, but we'll see what I want to do the time after that. Might switch from red to like purple or blue, but who knows